Daily Clerks

Web 2.0 is huge as what it is now due to how easy it is for the users to submit and share their content. If quality content is king in the publishing side of web 1.0 era, it might not hold true in this era of web 2.0. Dan Blank has recently shared his point of view about the higher importance of aggregation and context compared to content nowadays.

What matters most now is how the content is being aggregated and how it is contextual. To summarize the 5 key findings from what Spencer Wang have observed in the future of video based entertainment: the overall demand for entertainment, especially video based entertainment is likely to increase due to more available options and convenience of getting it.

Niche topics and user generated content will find an audience because everybody’s tastes will be different from the mainstream at some point: one man’s meat is another man’s poison. Creators and owners of content can redistribute old content, but may lose share in new user generated content. So, it’s always better to have fresh content. And it’s easy if you have a huge community that is willing to do that. New competitors will definitely arise, and they will likely be more nimble.

The supply chain will see the most value in aggregation and brands as content choices increase. So, this might solve the puzzle why community based sites like YouTube are having so much success. And Spencer Wang also found out that 75% of the top 20 videos on the 15th of November were actually user generated content. 

The Value of Aggregation and User-generated Media

advertising, aggregation, local community, music sharing, web 2.0

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