Daily Clerks

What’s the Big Deal?

There is no resource more precious than water. There is also no resource that is misused, abused, misallocated, and misunderstood in such quantities. Joel Makower says, “the world’s freshwater supply is at risk and the question is when and where, not whether, there will be major droughts or shortages that could have a major disruptive effect on business and society.” Many people have had water-saving etiquette pumped into them at some point or other, so hopefully we can make a good case for conserving the stuff with some easy, everyday water-saving strategies as well as some more high-tech approaches.