Organic Green Levi’s Jeans
Levi’s is announcing the release of the world’s first fully sustainable denims from a major label.
Starting tomorrow 20 Levi’s stores across the UK will be stocking Levi’s new eco jeans that feature completely organic materials and manufactured on a certified facility that uses sustainable production processes. Based on the company’s 570 style for women and 506 for men, the new eco jeans will feature 100% organic cotton denim, coconut shell wasteband button, non-galvanised metal fly buttons, and colours produced from potato starch, mimosa flower and Marseille soap.
Unfortunately, environmental groups have again managed to alienate themselves from an environmental victory by creating a downer out of good news. » original news
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